Google Advertising Adsense
The 2 platforms we talk of are the people who have a website and allow Google ads and the other is a business who wants to advertise on your website and is prepared to pay for leads.
If you have a website you can sign up for Google Ad-sense and display other peoples or business ads. This is a great way to loose your customers if your website is about your business.
If you want more customers to your website then you use Google Ad-words. These are 2 different types of advertising
Google has some powerful tracking software to make sure that advertising for Ad-words is fair and you cannot cheat the system, I have seen others try and fail and loose the chance of ever earning money from Google again. You must follow their terms and conditions to the letter, the main two are
1. Don't click on your own ...full